Australia is set to introduce new legislation aimed at giving social media users aged 16 and older the ability to opt out of algorithm-driven content feeds, thereby enhancing their control over online experiences. The proposed “my feed, my way” initiative would allow users who choose to disable personalized algorithms to see content solely from individuals, pages, and groups they have actively chosen to follow. As part of this system, platforms would be required to prompt users to select their preferred feed settings.
The Australian government has highlighted that these reforms are designed to limit exposure to harmful and divisive content while empowering users to take charge of how social media platforms curate their online interactions. Companies failing to adhere to the new rules could face substantial fines, potentially exceeding A$100 million. Furthermore, the legislation aims to establish a comprehensive digital duty of care for individuals under the age of 18, necessitating that social media services, online games, apps, and AI chatbots implement measures against specific types of harmful content.
Enhancing the enforcement capabilities of the country’s online safety regulator is also a key component of the proposed legislation. The regulator would gain the authority to issue removal notices to platforms, and companies would be obligated to document the actions they take to mitigate online safety risks. Prime Minister Anthony Albanese emphasized that the reforms are intended to shift control from major technology companies to the users themselves.
The government plans to present this legislation to Parliament before the Christmas period; however, it is anticipated to undergo thorough scrutiny and negotiations. The opposition has expressed concerns that the measures could potentially grant the government excessive control over online content, while some advocates are calling for stronger safeguards and increased penalties. These reforms are part of a larger effort by Australia to enhance regulations on major technology platforms and strengthen protections for young individuals online.