Lexus Crowned Australia’s Top Brand with Record-Breaking Customer Satisfaction

Luxury carmaker Lexus has taken pole position in Australian hearts, being named the nation’s best brand for customer satisfaction in the 2024 Roy Morgan Annual Customer Satisfaction Awards.
Beating out household names like Samsung, Singapore Airlines, and Dan Murphy’s, Lexus claimed the prestigious “Best of the Best” title — its third overall win, following previous victories in 2017 and 2019. This year’s triumph is particularly impressive, with Lexus achieving a record-breaking average customer satisfaction score of 98.2%, the highest ever recorded in the award’s history.
Roy Morgan CEO Michele Levine highlighted the brand’s standout performance: “Lexus has set a new benchmark with its consistent excellence across the board. Eleven monthly category wins in the luxury vehicle space show they’re not just competing — they’re leading.”
Beyond engineering and elegance, Lexus has cultivated a deeply loyal following among Australian drivers. Owners often describe the experience as more than just driving — it’s a lifestyle, one marked by high-end service, dependability, and understated luxury.
With the growing shift toward hybrid and electric vehicles, Lexus is expanding its eco-friendly fleet, seamlessly blending innovation with style. If customer satisfaction is any indicator, Lexus isn’t just keeping up — it’s cruising ahead of the competition.