Wall Street Watches as Apple Stays Silent on Generative AI

Apple’s latest hardware showcase left Wall Street analysts with a lingering and critical question: where is the generative AI? The event, which heavily promoted the design of the new iPhone Air, offered scant details on Apple’s strategy for the most transformative technology in a generation, causing concern among investors who see the company falling behind.
The perception that Apple is lagging in the AI race has been growing for some time. Competitors like Google and Microsoft have already integrated advanced AI models across their product lines. Apple’s “Apple Intelligence” suite, announced in 2024, had a lukewarm debut, and the promised revamp of its Siri assistant has been pushed back, signaling potential development issues.
During Tuesday’s event, there were no major announcements to counter this narrative. The focus remained squarely on physical hardware improvements. While a thinner iPhone and smarter AirPods are welcome, they don’t address the fundamental platform shift that generative AI represents.
For investors, this raises concerns about Apple’s long-term competitive position. As AI becomes more deeply embedded in consumer technology, a leadership gap in this area could threaten Apple’s market dominance. The company’s stock performance in the coming months may hinge on its ability to articulate a more convincing AI roadmap.