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Tesla’s image has taken a hit, and Elon Musk’s politics may be to blame. According to marketing expert Scott Galloway, Musk’s outspoken support for the Trump administration and leadership of a government-focused “Doge” department has alienated Tesla’s primary buyers.
Tesla’s fall in brand ranking—from a high 8th place to a shocking 95th—speaks volumes. European markets are also turning away, with sharp declines in sales reported. Musk’s controversial commentary on his platform X hasn’t helped. A 71% drop in profits underscores how seriously brand perception affects the bottom line. Musk now claims he’s stepping back from “Doge,” having “completed” his reform efforts.