Apple Challenges EU on App Store Rule Changes, Appeals €500M Fine

Apple is challenging the European Union’s €500 million fine, arguing that the European Commission’s demands concerning its App Store rules are leading to “confusing” business terms. This appeal signals Apple’s strong pushback against EU efforts to reshape its digital marketplace.
The substantial fine was levied in April, stemming from the Commission’s conclusion that Apple had violated the Digital Markets Act. The violation centered on Apple’s alleged prevention of app developers from effectively directing users to cheaper deals available outside of its App Store.
While Apple had previously revised its App Store rules to align with the EU’s mandate and avoid further financial penalties, the company now claims that Brussels is forcing it to implement “confusing” business terms. Apple’s appeal asserts that the Commission is unduly interfering with its operations.
A central point of Apple’s appeal is its assertion that the EU has unlawfully expanded the definition of “steering,” now including internal app promotions alongside external links. This broader interpretation, Apple argues, creates ambiguity and complicates compliance for developers.