The “It” Dessert of the Season

Every Christmas season seems to have an “It” toy that parents scramble to find, and an “It” dessert that everyone wants to taste. For 2025, that title undoubtedly goes to Picard’s pistachio chocolate log. Riding the massive wave of the Dubai chocolate bar craze, it has become the most talked-about item in the freezer aisle, generating buzz well before the first snow has fallen.
The buzz is palpable and real. Food blogs, influencers, and lifestyle magazines are already discussing the translation of the viral bar into a log format. The specific combination of the “angel hair” crunch and the rich pistachio cream is the flavor of the moment, creating a sense of anticipation and desire. It is the culinary equivalent of a blockbuster movie release.
At €28.99, it is the accessible “It” item. Unlike an exclusive restaurant reservation or a limited-edition handbag, this is a luxury that is within reach for most shoppers. However, the potential for it to sell out creates a sense of scarcity and FOMO (Fear Of Missing Out) that drives people to the stores early.
Serving this dessert shows that you have your finger on the pulse of culture. You aren’t just serving cake; you are serving a cultural moment. It becomes a conversation starter that unites the table, as guests discuss the trend, compare it to the original, and enjoy the shared experience of eating something famous.
Don’t miss out on the trend. Grab the “It” dessert and be the coolest host in town. Just make sure to secure one before the freezers are empty, and ensure your guests aren’t allergic to the hype (or the nuts).