K-Pop Craze Hits Theaters: Demon Hunters Dominates with Fan-Powered Event

The K-pop craze hit theaters in a big way this weekend, as KPop Demon Hunters dominated the box office with an estimated $18-$20 million. The film’s success was driven by a fan-powered sing-along event, a brilliant strategy by Netflix that turned a streaming sensation into a theatrical powerhouse. This victory underscores the immense cultural and commercial power of K-pop and its dedicated fanbase.
The film had already achieved legendary status on Netflix, becoming the platform’s second-most-watched movie ever. Its soundtrack was a critical component of this success, producing several hit songs that became anthems for its followers. This musical foundation made the sing-along event a natural and highly anticipated extension of the brand.
Hosted in 1,700 theaters, the event was a massive hit. The interactive format encouraged fans to come together, leading to approximately 1,150 sold-out shows across North America. While AMC Theaters opted out, other major exhibitors capitalized on the fan excitement, filling seats during a relatively quiet weekend at the movies.
The plot of KPop Demon Hunters centers on a girl group that secretly fights demonic forces. This combination of music, action, and fantasy has now proven to be a winning formula on both streaming and the big screen, providing a memorable high point for the summer movie season.